Malcolm Cook was born in Glasgow and became a Professional player with Motherwell F.C, Bradford F.C. and Newport County F.C.
After his playing career ended Malcolm pursued his coaching ambitions and during the 1972/73 campaign he worked with Doncaster of Division 4. He was responsible for nurturing talents such as future Sheffield Wednesday winger Terry Curran and Brendan O'Callaghan who went on to have a lengthy career at Stoke.
Malcolm's coaching career later took him to Bradford City and then Huddersfield where he was in charge of the club's youth set-up before Kenny Dalglish appointed him as Liverpool's Director of Youth Football during his first spell as manager of the club in the 1980's.Whilst at Anfield Malcolm played a key role in the development of the likes of future internationals Robbie Fowler, Steve McManaman and Dominic Matteo.
Malcolm spent three seasons with Liverpool before leaving the club to set up his own coaching company called Freeflow Coaching.The Freeflow system he invented to encourage more fluid play soon came to the attention of a host of professional clubs and Malcolm went on to provide training to coaches at over 30 top clubs as well as delivering workshops to the English, Swedish, Irish, French, Scottish and Maltese National Associations.
He became friends with many big names in football including such luminaries as Sir Alex Ferguson, former Liverpool manager Gerard Houllier and Mark Hughes.In addition to his extensive coaching qualifications Malcolm held degrees in Physical Education, Sports Psychology and Sports Science and wrote numerous best-selling football coaching books. He spent two seasons working as a sports psychologist with Yorkshire Cricket Club and during the early part of his coaching career Malcolm worked as a PE teacher.
He later became Head of Boys PE at a grammar school and spent time as Senior Lecturer of Sport and Leisure Studies at a college in Yorkshire.
He gained the Football Association Full Coaching Licence and a degree in Physical Education before returning ta the professional game working as a coach with Doncaster Rovers F.C, Bradford City F.C, Huddersfield Town F.C and Liverpool F.C where he was appointed by Kenny Dalglish.
He has had four football coaching books published in four languages which have sold successfully worldwide and holds a degree in Sports Psychology.
Our system is modelled on the excellence of great players and how they have reached the top. Too often coaches believe that they are born 'not made' with some sort of genetic advantage over the rest of us - this is often not the case!
Many great players have weaknesses in their game but what they all seem to have is a super awareness of their own physical, mental and emotional resources and how to use them in a simple way to accelerate their learning as youngsters.
The FREEFLOW system has made a detailed study of how they do this and formulated a progressive training programme for coaches.
All players can access this way of learning in their own unique way to fully maximise their potential - the training will show coaches how to work in partnership with them to make this a reality.
We are all born with a powerfully effective learning process 'wired' into us - you could say a 'football blueprint waiting to come out!
As individuals, we have different ability levels, however we have all played in matches where we surprised ourselves by the excellence of our performance and temporarily accessed the same 'flowstate' that the great's experience when they play.
The system recognises the unlimited potential and the fact that ordinary players' can learn to do extraordinary things - this is at the heart of FREEFLOW