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It's Time!

We have churned-out an endless stream of player's with the 'made in Britain' characteristics of work capacity, discipline and combative spirit over the years but have not balanced these positive qualities with the others, limiting the ultimate way we can perform. It's time for better results.

We at the "Freeflow Centre" are passionate about delivering our tried-and-tested approach to assist people, no matter what level they are at to achieve excellence.

If you feel that you have the will to improve your total performance then we will assist and show you an effective way to achieve this. So, we need to welcome change and "learn to do things differently and do different things" in order to fulfil our potential and reach excellence.

Below is Freeflow creator Malcolm Cook with Sir Alex Ferguson

testimonials

What Our Clients Say...

I was at the lowest ebb a Footballer can be when my agent asked Malcolm Cook to work with me. Using his own unique coaching method called FREEFLOW, I was surprised just how quickly he helped me unblock the things that had held me back for so long.

To be honest, the Coaching he did with me both inspired and threatened me at the same time. However it made me realise that I needed to be responsible for my own performance, nobody else. As a striker, my confidence gradually returned and the work we were doing on the practice ground released inside me what I had always known – I could play! My timing, instinct and zest for the game were back, as was my hunger to score.

I loved working with Malcolm, it was like nothing I had done before and the proof of the pudding? Since getting back into the first team, I have scored 10 goals from 17 games, where before I couldn't hit a barn door, never mind the net.

Now I am aware that I am doing things well in the game automatically without thinking, just like Malcolm said I would. He has helped me take my game to a new level and the lessons I have learned I can also apply to my own life—I owe him"!

Paul Robinson

Newcastle United, Wimbledon and Hartlepool

As a coach seeking to expand my knowledge, I personally experienced the FREEFLOW COACHING AND TRAINING SYSTEM first-hand, and, as an ex-premier league player, I can honestly say that the session was both educational and inspirational.

The system showed me how I could automatically perform successfully my own way, rather by direction, which 1 find less effective. Although it is a simple concept, it has depth to it, and makes you realise how you can combine your mind and body more powerfully to 'produce the goods.'

I believe this revolutionary system will greatly assist players at all levels of the game to play more creatively and perform better-I am eager to know more about it as a coach.

Dave Busst

Youth coach,Coventry City F.C

Malcolm Cook was a keynote presenter at the SAQ European Symposium at Twickenham Stadium. His presentation was of the highest quality and at the cutting-edge of Sports Science and holistic coaching and training.

The response from the delegates was electric, and it was obvious that those who ignore this revolutionary system in the future are missing out on a World-leading Sports specific programme that is guaranteed to improve your players in a powerful way.

The FREEFLOW COACHING AND TRAINING SYSTEM iS destined to become one of the 'must-use' sports programmes in the UK and beyond, at all levels.

Alan Pearson

MD,SAQ International Ltd

Malcolm demonstrated his FREEFLOW COACHING AND TRAINING SYSTEM at our Academy. His enthusiastic and professional presentation was stimulating, thought provoking and different, with many new ideas to create a new approach to achieving progression with players, which was well received by our coaches.

The idea of developing players by using their own highly individualised approach rather than the most stereotyped one will certainly be incorporated into our existing coaching and training programme.

We will be inviting him back again in the near future to expand his ideas for the club's benefit.

Peter Casken

Academy Director,Barnsley F.C

Welcome To The FreeFlow Centre

“Can you guarantee the quality and consistency of your performance?”

We all seek excellence in our chosen domain and try to be the best that we can be, however all too often we fail to capitalise on our strengths and take control of our performance.

Many key elements need to come together at the right time during competition in order for you to fully maximise your abilities and talent.

We make no bones about it, excellence in the form of consistently high performance for anyone is not easy to achieve.

There are no shortcuts despite what some so called "experts" may say to achieving these standards, it takes years of hardwork, application and commitment to maximise your full potential.

Quality Coaching of an advanced nature can get you there that much sooner and is a vital resource to making this happen.

Freeflow Coaching is a new, dynamic and effective method that has been developed in a way that can be learned, understood and applied by anyone trained in its use.

The Freeflow concept has grown over the years with many training courses, presentations and well designed material produced to market the brand which is developing worldwide.

Many individuals, teams and sports, education and business organisations have all benefitted from using this innovative approach which has created excellent results for those who have adopted the method.

Coaching Certification

Want to become a top-rated coach? Our coaching programmes will take your coaching standard to new level. You will also learn fresh coaching techniques. Freeflow organises three progressive timed coaching courses for coaches. They can be for specific or generic sports and are as follows…

Introductory Certificate

The aim of this two hour workshop is to give people coming into coaching, and established coaches, an idea of a different style of coaching. The workshop is interactive with the use of a mini-task, film and video-clips, demonstrations, powerpoint and an accredited certificate

Intermediate Award

The aim of this six hour workshop is to deepen the introductory coaches knowledge and understanding of learning, performance and coaching. The workshop is interactive with some assessment and an accredited award when completed.

Advanced Diploma

This is the highest accreditation that Freeflow offers in its coach-training programme. The aim of the two day residential course is to assist coaches who already have the intermediate award to take their development and understanding of learning and performance to a higher level by applying it in a coaching situation.

FAQ

Click the questions below to reveal the answers

What is this system about?

It's more about helping players find out how to do things forthemselves rather than being taught. In this way, they become more actively involved in their own learning process and aware of how they can produce their own techniques, skills and solutions to whatever the game throws up at them.

How does it differ from the usual approach?

Unlike the more traditional way of coaching and training, which is more about telling, showing, or instructing players what to do, and how to do it,the FREE FLOW SYSTEM shows them how they can use theirown 'inner learning' process to improve their overall game.

How will it benefit me as a coach?

The FREE FLOW SYSTEM has already shown how beneficial it is to coaches by the many endorsements it has recieved in the world of football. The advantages for coaches of vision who learn how to use it effectively are considerable. These include smarter communication between coach and player, refuelled motivation, more creativity plus deeper learning for all players. You will find an extra dimension as a coach by adding that 'something extra' to your repertoire.